Adding Your Promotions to a Traffic Exchange, Part 2

In my last post, I told you how to add your website to the site rotations, banner ads, and text ads for promotions.   Most traffic exchanges have at least these 3 ways to promote your website.  Now let's see what else is possible.


There are additional ways to promote your website on many traffic exchanges. You can buy a solo ad, a link to be included in the newsletter, a daily sponsor ad (first site member sees when they start surfing), and paid-to-click ads.  One other thing that most exchanges include and is highly neglected for the most part is the downline builder.  So how do you use these?


A solo ad on a traffic exchange is the same as a solo ad on a text ad exchange or safelist.  It goes to all the members of the exchange.  When they open the solo ad and click the link, they will receive credits for their account.  When members know they will receive credits for opening a solo, they are more likely to open it.  This also gives them a chance to review your site for fifteen to thirty seconds. 


After you purchase the solo ad, you will follow the exchanges instructions on what to do.  Each exchange may have slightly different ways to handle solo ads.  Basically, when you buy the solo ad, you will be given a number of credits (1000 to 3000) to be used for the solo.  you choose how many credits will be given to each member who clicks on the credit link in the ad and which link you want to promote.  (NOTE:  the link must be a link you have in rotation at the exchange.)  Then you will write the solo ad and submit it.  Once the exchange administrator has accepted the ad, he or she will send it to all the members of the exchange.


Some exchanges offer an advertising spot (also called paid email) in their newsletters.  Once you purchase the paid email, you add the title of the ad, a brief description, and the link you want to add.  This ad will then appear either at the top or the bottom of their next newsletter.


A daily sponsor ad is also know as the first page ad.  It is the first site seen when a member begins surfing the exchange.  This guarantees that your site will be seen AT LEAST one time by each member that surfs that day.  You can usually purchase this type ad with credits or money.  (Some sites bid on this spot.)  When you purchase this spot, you will tell the administrator what link to show and what day(s) to show the link.  On that day, your site should be the first one seen by everyone surfing.


 A paid to click ad (PTC ad) is an ad that members will click to receive cash, usually a very small amount.  PTC ads are clicked because members want to earn the money, but it also exposes them to your advertising.  Great trade-off.  You would go to Campaign Manager to purchase your PTC ad.  From there, would add your link and description.


One place of advertising that I highly recommend you do is in the downline builder.  When you go to the downline builder, you add your own programs in there.  You enter the link you want others to join, enter a banner link, and a description of the program.  As you refer others to this traffic exchange, they will see your promotions.  They just might join one or all of them!


I believe I have covered most of the ways you can promote your websites on traffic exchanges.  There are a few other ingenious ways that exchange administrators do to help you promote your website, but that's for another day.